Category: DESIGN

“Gooooooooooool!!!”

Though I may be one of the biggest football lovers I know, I’ve never been to a World Cup match. Despite the packed crowds at every tournament the vast majority of soccer fans only ever experience the game’s greatest spectacle through the medium of television. While I wouldn’t turn down two tickets to Brasil ’14, nothing brings home the exotic glory of the World Cup quite like the sight of sun-drenched foreign stadia beamed via satellite from a faraway land, straight into one’s living room.

With this project I wanted to celebrate the relationship between TV and football, and how especially with the World Cup the two things become even more closely linked. In many ways the commentator’s is a frankly thankless task: often he’s a distraction or an irritation, other times he goes unheard beneath the cheering. I’ve always thought a commentator’s job is a bit like that of the referee. It requires enough personality to be able to put one’s authority on the game but not so much that it’s to the detriment of the spectacle or contest.

Most of these clips have been shown repeatedly down the years, their narration as familiar as lines from a pop song or hit movie. No goal has ever been ruined by lousy commentary, in fact a goal of great beauty or significance serves only to enhance the work of the commentator. Sometimes a goal’s commentary can become even more iconic than the goal itself, as in the case of Kenneth Wolstenholme’s oft-repeated “They think it’s all over” line in 1966. What they were saying may have been straightforward, but their tone gave their words greater power.

But although these are simply spontaneous reactions blurted out in the heat of a moment, when seen and not heard the words take on a different quality. The diagrams of the movement leading up to the scoring chance are simply a visual reference, further highlighting the futility of illustrating a goal and the odd sensation of experiencing commentary without footage.

In 2014 television plays a less fundamental role in our consumption of the World Cup, and we can replay any goal at any time in the palms of our hands. But I still prefer to watch games on TV, at home, where I can give the match my full concentration. Today’s commentators seem intent on creating a narrative before the game has started, and going overboard as they grapple to convey the enormity of the occasion. The role of the commentator has become more conversational, their speech peppered with pre-written puns and ham-fisted alliteration. The voices are still there, but it seems no-one’s really listening.

All of the artwork on this page is available as prints here.

The YMCA

In 2015 New York City’s YMCA launched “The Y Effect”, an annual theme that highlighted the Y’s wide-reaching impact in communities across the five boroughs. As Art Director at Reitdesign I oversaw the design of this initiative, including the Annual Report and accompanying website, for which I coordinated and directed photo-shoots, video-shoots and interviews with Y members at different locations throughout the city.

Full-length video screened at the YMCA’s “The Y Effect” event in April 2016:

Visit the Y Effect website here.

Football à la française

I was asked by French publishing house Solar Editions to design the cover for sports journalist Thibaud Leplat’s latest book, Football à la Française. The project delves deep into the history of football in France, discussing the game’s development and just what makes French football French. Given my fascination for le histoire du foot this was just the sort of project I love, allowing me to trawl an endless archive of gallic soccer images, and learn a lot about French football’s rich and often overlooked past. The book cover’s design incorporates a collage of French soccer icons within a hexagonal grid: the pattern is both reminiscent of a goal net but also representative of the shape of France itself, which is sometimes even referred to as l’hexagone.

You can order Football à la Française directly from Solar Editions or Amazon.

Follow Thibaud Leplat on Twitter and WordPress!

Le Coq Sportif / Mundial

I was extremely proud to be invited by the good folks at Mundial to produce artwork for the official Fiorentina 2015-16 kit launch. My illustration of Giancarlo Antognoni was exhibited alongside those of several other Viola legends at an event hosted by the magazine at the Le Coq Sportif flagship store in London’s Covent Garden. Given my purple allegiance I was also more than happy to write a short article on Fiorentina’s legendary captain for the accompanying publication, Viola, produced especially for the occasion.

See more of the event on the official Fiorentina website!

Metropolitan College of New York

Founded in 1964 by education pioneer Audrey Cohen, the Metropolitan College of New York celebrated its fiftieth anniversary in 2014 — as Senior Designer at Creative Source I was tasked with branding the college’s upcoming milestone. This began with designing the anniversary logo to be used on all marketing and high-profile advertising campaign across the city. This branding was expanded to the college’s invitation and event materials for its 50th Anniversary Gala at the Plaza Hotel. By far the most ambitious task was the creation of an interactive timeline illustrating the college’s remarkable history from 1964 to the present day. Installed on a fifty-foot wall at its Canal Street campus, the giant frieze incorporated photos, graphics, archival material and newspaper clippings, which were presented alongside significant news events overt the past half-century. A condensed printed version of the timeline was then mailed to donors and alumni. At the same downtown location, I designed a series of large-scale window decals at the same location, which advertised MCNY’s anniversary to pedestrians and motorists at street level.


50th Anniversary Gala Program



50th Anniversary Gala Invitation



Printed Timeline




Interactive Timeline Installation



Canal Street Window Decals


Liga MX

Geometric vector designs inspired by football teams, mosaics and floor tiles of Mexico. Each pattern is made entirely from triangles measuring just 36 x 36 pixels.

“Just One More Thing…”

Infographic celebrating everyone’s favorite rumpled LAPD detective, Lieutenant Columbo, famously portrayed by the late Peter Falk.

My Columbo obsession began quite innocuously one Sunday evening last August, when I happened to stumble upon the episode “Étude in Black”, starring John Cassavettes and Blythe Danner. It was the first time I’d seen the show since I was a child, but I enjoyed it so much the next day I was excited to discover that the show’s first seven seasons (originally aired on NBC from 1971 to 1978) were available to stream via Netflix. And so naturally I decided to watch every episode in sequence, a marathon task that I finally completed in November.

Taste of Italy – Houston 2017

Taste of Italy is an annual event held in Houston and organized by the Italy-America Chamber of Commerce of Texas (IACC). Now in its third year, Taste of Italy is the largest food and wine fair in the U.S. devoted exclusively to Italian wines and food products, producers, and gastronomic traditions. I was asked to create a new logo in time for the 2017 show, which will be applied to all communication and marketing materials at the event next March.





“Fashion Rocks” for InStyle

After coming across my LPFC project the lovely folks at InStyle asked me to apply the same concept to some of the fashion world’s most famous designers, to be included as a six-page spread in their upcoming Fashion Rocks supplement. Celebrating the relationship between fashion and music, Fashion Rocks will be mailed to subscribers with the 2014 September issue of InStyle. “Fashion Rocks Live”, a televised concert featuring performances by Jennifer Lopez, Usher, Rita Ora and Duran Duran will take place at the Barclays Center in Brooklyn on September 9, 2014.

LPFC 2014 for Mundial

After seeing my LPFC project the good people at Mundial invited me to contribute to the inaugural issue of the magazine. I was asked to produce a series of record covers featuring some of the potential stars — Mario Balotelli, Neymar, Edinson Cavani, Mesut Özil, Eden Hazard and Paul Pogba — of the 2014 World Cup in Brazil.

World F.C.

Since 2013, World F.C. has been creating t-shirts featuring the best graphic design representing the planet’s most popular football teams. I’d been a fan of their work for a while and so I was delighted when they asked me to design a shirt for Fiorentina. Evidently they’d caught wind of my purple allegiance and my tendency to wax rhapsodic on my beloved Viola, as they also asked me to write the blurb to accompany the final product!

Check out both here. Or here.

World F.C.’s “Calcio Collection” featured in 8by8 magazine.

In 2016, as my hometown club Leicester City charged towards an historic Premier League title, it occurred to me that World F.C. should honor the Foxes’ unprecedented feat with a t-shirt. Naturally, as a Leicester fan I was the right man for this job too. You can buy the “Foxes Never Quit” tee here!

Miles at the Fillmore

I designed this poster for a contest organized by Columbia Legacy through Creative Allies. The winning entry will be included in the forthcoming Miles Davis box-set, Miles at the Fillmore, a series of live recordings from the summer of 1970. If you like it you can vote for it here!

Una storia nerazzurra

No doubt recognizing my credentials as a Serie A historian and football kit aficionado, the Italian literary magazine Inutile asked me to write an essay on a team’s shirt history. The magazine’s editor is an Inter fan so I put aside my purple allegiance to trace the 105-year journey of the nerazzurri. I also created a two-part, poster-size, timeline graphic charting the many sartorial highs (and occasional lows) of the famous Milanese club, finally putting to good use my encyclopedic vault of calcio-related archival material.

Little Spoons

After eleven years in New York City, my friend and former colleague Amelia Di Marco recently relocated to Denver, where immediately she set about opening her own café, Little Spoons. The spoons in question are an eclectic set of ornate silverware that has been in Amelia’s Italian family for generations — what better way to symbolize her experience of food, wine and travel. Amelia asked me to create a logo her new venture incorporating some of the spoons, which led to business cards, menus and signage. Little Spoons is now open in the Platte Park district of Denver, so next time you’re in Colorado be sure to stop by. In the meantime you can follow the adventures of Little Spoons on Facebook and Instagram.





Azienda Agricola 499

Winemaker Mario Andrion asked me to design a brand and bottle labels for his new winery, Azienda Agricola 499. I’d got to know Mario through my time working for Domenico Valentino, and consequently become a big fan of his wines. In 2010 I had the chance to visit him on the job in Italy, where for several years he has been producing exemplary wines for Castello di Verduno, one of the Langhe region’s top producers of Barolo and Barbaresco. For his new venture Mario teamed up with his friend and vine owner Gabriele Saffirio, on whose 14 acres are cultivated two outstanding indigenous varieties, Moscato and Freisa. Located in the tiny Piemontese hamlet of Camo, the company takes its name from the elevation (499 meters above sea level) of the vineyards.



From the outset Mario told me he wanted to use the sketch of an elder winemaker’s seasoned hands, representative of his own belief that great wines come from years of passion and hard work. The image is also a respectful nod to the many men and women who elevated the Langhe out of postwar poverty by working the very same land from which he has been able to forge his own career.

GE Innovation Network

Infographic for General Electric’s Innovation Network, designed to accelerate innovation throughout the company by connecting GE’s global hubs to support the transfer of technology and knowledge across regions and industries.

ToniK Productions

Award-winning producer Nikki Silver and best-selling author Tonya Lewis Lee were both successful women in their own right before deciding to partner to form ToniK Productions in 2012. Theirs is a film production company geared towards the development of original entertainment that is both family-friendly but also tackles the toughest issues faced by contemporary society. Some of ToniK’s most recent success stories include the Netflix series She’s Gotta Have It and the feature-length drama Monster, which premiered at the 2018 Sundance Film Festival.

While the name “ToniK” is a clever portmanteau of its founders’ names, for the company logo Tonya and Nikki were interested in using a more literal interpretation of the word “tonic”. Hence the playful “bubbling cauldron” motif, out from which rise great ideas! Learn more about ToniK’s current projects here.