Shortly after Vino Fine Wine & Spirits underwent a change in ownership in 2012 I was asked to update the popular wine shop’s brand identity. According to new owner Adam Linet the store’s existing logo appeared tired and the colors, while recalling its Italian origins, looked too “Christmassy”. Having previously worked for the company that had operated the store I knew the place, its products and clientele better than most. Adam brought along some fresh ideas, including an expanded inventory of top-quality, affordable wines and free samples on tap thanks to the installation of space-age wine fridges. The new logo is more modern and dynamic, while its accompanying collateral reflects the fun and vibrancy of the new Vino. Cheers!
Vino is located at 121 East 27th Street in Manhattan.