Designing an Italian wine label for New York restaurateur
New York restaurateur Nicola Marzovilla recently asked me to design a label for the first vintage of his own wine, made from grapes grown on his Tuscan estate in Impruneta, just south of Florence. The I Trulli owner purchased the property fifteen years ago and promptly planted seven acres of Sangiovese vines (the classic Tuscan variety). After patiently waiting for the vines to mature, in 2008 Nicola decided to bottle the first vintage of a wine he calls the wine Massoferrato, after an iron-rich boulder overlooking the vineyard.
After a playing around with several label ideas (including one which incorporated a vintage photo of the restaurateur’s mother, Dora), I eventually took inspiration from an aerial view of the property.
The Marzovilla family moved from Puglia to the Bronx in 1970, and for over twenty years Nicola has been an innovative figure within New York’s thriving restaurant and wine scene. Famed for its authentic Southern Italian regional cuisine and extensive wine selection, the groundbreaking restaurant I Trulli will celebrate fifteen years in business in 2010.
The first cases of Massoferrato arrived in New York in November: Nicola immediately unveiled the wine at a dinner held at I Trulli, where it was paired with chef Patti Jackson’s whole roasted wild boar. To my surprise and delight, Patti recently created a chocolate-and-coffee cake replica of Massoferrato for Nicola’s surprise 50th birthday party. The satisfaction of seeing my label design on a wine bottle was nothing compared to the thrill of seeing it reproduced in edible frosting…
Massoferrato is currently on the wine list at I Trulli, and available for retail purchase at Nicola’s wine store Vino.