Mérida, Yucatán, México, January 2018.
Mérida, Yucatán, México, January 2018.
Holbox, Yucatán, México, January 2018.
As it entered 2017, New York’s Javits Center required an online presence to match its status as the country’s busiest convention center. At Reitdesign I led the redesign of Javits Center’s website, giving emphasis to the user experience, as well as its sustainability efforts, social media activity and upcoming $1.5 billion expansion. An excess of content on the previous Javits site had resulted in it feeling both bloated and confusing; the new site’s clean interface and intuitive navigation allows for exhibitors and attendees to plan their experience more easily. The site also features an interactive calendar of events and live web cam streaming from its pioneering green roof. Visit javitscenter.com for the full experience.
Isle of Lewis & Harris, Outer Hebrides, August 2017.
As the country’s longest-running and most prestigious automotive industry exhibition, the New York International Auto Show requires dynamic marketing that conveys the glamour and energy of the event. Following the successful conclusion of each year’s show, I was tasked with conceiving, designing and overseeing the production of NYIAS’ Annual Review. Working closely with the talented team at Reitdesign, I created lavish books packed with stunning photos and impressive statistics geared towards enticing future exhibitors. In addition, I designed the show’s signage and wayfaring system—all 80,000 square feet of it—to help some one million visitors navigate the vast show’s multiple levels.
An exceptionally talented designer and illustrator, Angelo Trofa is also a little obsessed with football shirts. Each year the London-based creative self-publishes a magazine highlighting his latest collaborations and fantasy concepts inspired by culture and fashion. For Football Shirt Concepts, Vol. 5 I was honoured to be interviewed alongside some esteemed fellow kit enthusiasts, including illustrator Stanley Chow and beIN Sports commentator Andres Cordero.
You can read FSC5 in its entirety here.
Both my design and written work has regularly been featured on influential soccer culture website, In Bed With Maradona.
“El Más Grande” (June 2017)
“My Pink Pages: How La Gazzetta dello Sport Changed My Life” (February 2013)
“Black & Blue: What Mario Balotelli Means for Italy (And Italy)” (February 2013)
Infographic for General Electric’s Innovation Network, designed to accelerate innovation throughout the company by connecting GE’s global hubs to support the transfer of technology and knowledge across regions and industries.
One crisp fall day in 2016 I received a text from Dan Sandison of Mundial magazine. He asked if I was busy the following afternoon (I was but decided to see what Dan had in mind first). He then explained he needed someone to interview “Andrea”. He didn’t even need to say the rest of his name—I knew he was talking about the Italian soccer legend, World Cup winner, NYCFC star and style icon Andrea Pirlo. Suddenly whatever plans I had had were being cancelled as I began to prepare for this once-in-a-lifetime encounter with calcio royalty (I’d seen Pirlo play while living in Italy—and even spotted him once in a hotel in Florence—but I’d never met him in the flesh). When Pirlo arrived at the High Line Hotel he clearly knew we knew he knew we were in awe of him, but as we strolled up and down Tenth Avenue he turned out to be down-to-earth and relatively chatty–more or less your typical ragazzo, only with nicer shoes. He even kept his cool during an outdoor photoshoot with staunch Liverpool supporter Jonathan Frederick Turton, who managed to mention “Istanbul” within the first five minutes (and also took these terrific photos). For days after the interview I could only think of all the other things I could’ve asked him, mostly concerning facial hair.
Almost a year later I met Pirlo again at an event Carragher’s on 38th Street, and to my surprise and delight he remembered me!
Grazie di tutto campione—il calcio ti mancherà!
After eleven years in New York City, my friend and former colleague Amelia Di Marco recently relocated to Denver, where immediately she set about opening her own café, Little Spoons. The spoons in question are an eclectic set of ornate silverware that has been in Amelia’s Italian family for generations — what better way to symbolize her experience of food, wine and travel. Amelia asked me to create a logo her new venture incorporating some of the spoons, which led to business cards, menus and signage. Little Spoons is now open in the Platte Park district of Denver, so next time you’re in Colorado be sure to stop by. In the meantime you can follow the adventures of Little Spoons on Facebook and Instagram.
Taste of Italy is an annual event held in Houston and organized by the Italy-America Chamber of Commerce of Texas (IACC). Now in its third year, Taste of Italy is the largest food and wine fair in the U.S. devoted exclusively to Italian wines and food products, producers, and gastronomic traditions. I was asked to create a new logo in time for the 2017 show, which will be applied to all communication and marketing materials at the event next March.
Since 2013, World F.C. has been creating t-shirts featuring the best graphic design representing the planet’s most popular football teams. I’d been a fan of their work for a while and so I was delighted when they asked me to design a shirt for Fiorentina. Evidently they’d caught wind of my purple allegiance and my tendency to wax rhapsodic on my beloved Viola, as they also asked me to write the blurb to accompany the final product!
World F.C.’s “Calcio Collection” featured in 8by8 magazine.
In 2016, as my hometown club Leicester City charged towards an historic Premier League title, it occurred to me that World F.C. should honor the Foxes’ unprecedented feat with a t-shirt. Naturally, as a Leicester fan I was the right man for this job too. You can buy the “Foxes Never Quit” tee here!
In 2015 New York City’s YMCA launched “The Y Effect”, an annual theme that highlighted the Y’s wide-reaching impact in communities across the five boroughs. As Art Director at Reitdesign I oversaw the design of this initiative, including the Annual Report and accompanying website, for which I coordinated and directed photo-shoots, video-shoots and interviews with Y members at different locations throughout the city.
Full-length video screened at the YMCA’s “The Y Effect” event in April 2016:
Visit the Y Effect website here.
I was asked by French publishing house Solar Editions to design the cover for sports journalist Thibaud Leplat’s latest book, Football à la Française. The project delves deep into the history of football in France, discussing the game’s development and just what makes French football French. Given my fascination for le histoire du foot this was just the sort of project I love, allowing me to trawl an endless archive of gallic soccer images, and learn a lot about French football’s rich and often overlooked past. The book cover’s design incorporates a collage of French soccer icons within a hexagonal grid: the pattern is both reminiscent of a goal net but also representative of the shape of France itself, which is sometimes even referred to as l’hexagone.
Following my work for Le Coq Sportif’s UK launch of Fiorentina’s new home kit, I was asked by the French sportswear company to produce graphics for their #cuoreviola social media campaigns during the 2015-16 season.
Madrid, January 2016.